Website
Everything an established business needs online, live in 14 days, or 10% off.
£3,500
For accountancy practices
Referrals have a ceiling.
Most practices grow on word of mouth until it stops being enough. We build websites for accountancy practices and other professional services firms: sites that carry on where a referral stops and answer what a prospect checks first. Every enquiry goes straight to the right person.
chargedstudio.co.uk
5.020 reviews on Google
£3,500Live in 14 days, or 10% off
NoCookie banner by default
ExeterWorking UK wide
Your website is already being read. It is just not being read the way you think.
Almost nobody arrives at a practice website cold and decides to hire you from it. What happens is quieter: someone gives your name, and the first thing that person does is look you up. Your website is not making the introduction. It is being checked against it.
Which means a brochure site does not lose you the clients it fails to attract. It loses you the ones you were already referred.
The brochure and the filter
01 / 04
They've been given your name.
Almost nobody hires an accountant cold. Someone recommends you, and the first thing they do is look you up.
02 / 04
A brochure gets skimmed.
“A comprehensive range of services” gives them nothing to check. The right clients drift off, and the calls you get are the ones you'd rather not take.
03 / 04
Your site does the sorting.
Who you work with, what you charge, where you stand on Making Tax Digital and how getting started works, answered before anyone calls.
04 / 04
The calls you want.
More of the enquiries that come through already fit. The rest got their answer and moved on, without costing you an hour on the phone.
Referred to you
“Talk to my accountant. They’re great.”
yourpractice.co.uk
Welcome to our practice.
A comprehensive range of accounting services for individuals and businesses.
Contact usAccountants for contractors, landlords and dentists.
- ✓Who we work withContractors, landlords, dentists
- ✓Our feesPublished, monthly
- ✓Making Tax DigitalWhere you stand, and the plan
- ✓Getting startedThree steps, one call
Enquiries
Contractor
Landlord
Café owner
Dentist
Left without askingAnswered, no call
Due Friday
Cheapest?
An illustration. The people are examples, not clients.
What we build
Six things a practice website needs that most do not have.
Services structured the way clients search
Separate, findable pages for self assessment, limited company accounts, payroll and VAT. Not one page called Services with eleven bullet points, because that is not what anybody types.
A switching page that does the reassuring
Practices grow by taking clients from other practices, and almost none address the fear of it. Who tells the old accountant. What happens to the records. How long it takes.
The fee question, handled on purpose
Publishing numbers is your call. Having an answer is not. Silence reads as expensive, and sends people off to collect three quotes instead of one.
Credentials that are visible, not filed away
ICAEW, ACCA, AAT, the practising certificate, the indemnity cover. Prospects check these first, and on most practice sites they sit in the footer or nowhere.
Software pages, because people search by tool
A business on Xero or QuickBooks often searches by the software they already use. Almost no practice has a page for it, which makes it the cheapest win on the list.
Secure document handling that looks it
If clients are emailing you ID documents, the site should offer a better route and look serious about it. We build a portal as custom work when a practice needs one, and say so when it does not.
Proof
Everything above, already built once.
The Wright Books is an Exeter accountancy and bookkeeping practice we built for. It has the service pages split the way people search, the switching page, the Making Tax Digital page, the credentials on the first screen, and a full pricing page with a package a visitor builds themselves. It is live. You can open it and check every claim on this page against it.
It launched recently, so we are not going to quote you a results figure we have not measured. What we can show you is the build, and the thinking behind it in nineteen articles written by the person who would build yours.
Charlie Norona builds them. You deal with him from the first conversation to launch and after it, not an account manager. That is also the limit on how many practices we take at once, and we would rather say so than pretend to be bigger.
The homepage. The promise in the headline, and an enquiry form already open beside it.
What we have written
No sign-up, no email gate, nothing to download. If it is useful, take it and use it, with us or without us.
Website design for accountants: winning clients beyond referrals
Start here. The overview this page is the commercial answer to.
Where accountancy clients actually come from in 2026
The referral ceiling, and what sits beyond it.
Why “we work with all businesses” costs your practice clients
Why a website that appeals to everyone converts almost nobody.
Should accountants publish their fees online?
Both sides of it, and what happens to enquiry quality either way.
Switching accountants: the page every practice is missing
The single page most practices are missing entirely.
“Accountant near me”: showing up when someone searches in Exeter
How local search actually decides who gets called.
Trust signals for accountancy firms: reviews, credentials and case studies
What a cautious buyer checks before they enquire.
How much should an accountancy practice spend on a website?
Real numbers, and what actually moves them.
The investment for a practice website
£3,500 for the website, live in 14 days, or 10% off. Then a monthly plan. Growth is the one we recommend for most practices.
The website
Half to start, half at launch.
FCA- or SRA-regulated, such as a financial adviser, broker or solicitor? The investment is £5,000.
Every website includes
- The pages your business needs, agreed at the demo, not counted
- Written for your best clients
- Every enquiry goes straight to the right person
- Google Business Profile set up
- Tracking set up
- A brand tidy-up, so everything matches
- Business email set up properly
- Built for Google and AI search
- Live in 14 days, or 10% off
Photography isn't included.
Then a monthly plan
Every client is on a monthly plan. We only host sites we build.
Care
We keep it all running and change anything you ask.
£95/ month
3 month minimum, then 30 days' notice
- Hosting, security, updates and backups
- Uptime checks
- Enquiry routing kept working
- Domain and email looked after
- Changes on request, about an hour a month
New pages, new tools and Google work come with Growth.
Ask about CareGrowth
Our recommendationWe also get you found, and show you what's working.
£450/ month
3 month minimum, then 30 days' notice
- Everything in Care
- Your Google Business Profile run for you: posts, photos and review requests
- One improvement every month aimed at more enquiries, such as a new service or area page, a case study or a speed fix
- One tool from our library included, such as online booking
- A one-page report each month: what we did and what's working
- Changes on request, within fair use
No ranking promises, ever. Ad spend and ads management aren't included.
Ask about GrowthPartner
We're your whole digital team.
£1,250/ month
6 month minimum, then 30 days' notice
- Everything in Growth
- Every tool in our library included
- A new build every quarter: a custom tool, an automation or a system such as client onboarding
- Brand in use: document templates and social graphics
- The systems behind your site set up: email, calendars and forms
- A planning session every quarter
- Priority changes
Ad spend isn't included.
Ask about PartnerTools from our library: £750 each on Care, one included in Growth, every tool in Partner.
More than a website?
An online shop, custom software, several sites or a full rebrand isn't the website, so each is quoted separately. Custom software starts with a £750 scoping session, credited if you go ahead.
How you pay
Half to start, half at launch. Prefer to spread it? Ask about paying over 12 months. No VAT to add.
Terms
Care and Growth: 3 months. Partner: 6 months. Then 30 days' notice. Changes beyond your plan are £75 an hour, always agreed first.
Book a free 15-minute consultation and you’ll hear which plan fits your business.
Asked. Answered.
Have you built a website for an accountancy practice before?
Yes. The Wright Books is an AAT licensed practice in Exeter, and the site is live at wright-books.com, including the published pricing and the switching page. Our other published work is in commercial cleaning, construction and tiling, so you can see the range as well as the sector.
How much does a website for an accountancy practice cost?
The investment for a practice website is £3,500, live in 14 days, or 10% off. Then a monthly plan: Care at £95, Growth at £450 or Partner at £1,250 a month. Growth is the plan we recommend for most practices: it runs your Google Business Profile for you, adds one improvement every month aimed at more enquiries, and includes one tool from our library, such as the salary vs dividends calculator. No VAT to add. There is a fuller breakdown in our article on what a practice should spend.
Can you help with the compliance side?
We build the website and we are careful with the things that commonly cause problems, like how services and any fee information are presented. We are not compliance advisers, and anything that touches regulated advice should be signed off by someone who is. Your professional body's guidance always wins over ours.
Do you only work with practices in Devon?
No. We are based in Exeter, and our clients so far are in Devon, but the work is remote-first and the process does not need us in the room. We take on practices anywhere in the UK.
Do we have to move away from our current host or software?
Your domain, email and practice software stay yours, and stay where they are. If we build your new site, we host it, because we only look after sites we build.
How long does it take?
Live in 14 days, or 10% off the build. The 14 days start once we have your photos and details, and pause for anything waiting on you, such as sign-off or access to your domain.
Every enquiry, straight to the right person.
Tell us what your business does and what isn't working. In a free 15-minute consultation we'll show you what we'd fix first.