For accountancy practices
Referrals have a ceiling.
Most practices grow on word of mouth until it stops being enough. We build accountancy websites that carry on where a referral stops: answering what a prospect checks first, and turning a search into an enquiry.
The problem
The problem
Your website is already being read. It is just not being read the way you think.
Almost nobody arrives at a practice website cold and decides to hire you from it. What happens is quieter: someone gives your name, and the first thing that person does is look you up. Your website is not making the introduction. It is being checked against it.
Which means a brochure site does not lose you the clients it fails to attract. It loses you the ones you were already referred.
What we build
What we build
Six things a practice website needs that most do not have.
01
Services structured the way clients search
Separate, findable pages for self assessment, limited company accounts, payroll and VAT. Not one page called Services with eleven bullet points, because that is not what anybody types.
02
A switching page that does the reassuring
Practices grow by taking clients from other practices, and almost none address the fear of it. Who tells the old accountant. What happens to the records. How long it takes.
03
The fee question, handled on purpose
Publishing numbers is your call. Having an answer is not. Silence reads as expensive, and sends people off to collect three quotes instead of one.
04
Credentials that are visible, not filed away
ICAEW, ACCA, AAT, the practising certificate, the indemnity cover. Prospects check these first, and on most practice sites they sit in the footer or nowhere.
05
Software pages, because people search by tool
A business on Xero or QuickBooks often searches by the software they already use. Almost no practice has a page for it, which makes it the cheapest win on the list.
06
Secure document handling that looks it
If clients are emailing you ID documents, the site should offer a better route and look serious about it. We build a portal when a practice needs one, and say so when it does not.
Proof
Proof
Everything above, already built once.
The Wright Books is an Exeter accountancy and bookkeeping practice we built for. It has the service pages split the way people search, the switching page, the Making Tax Digital page, the credentials on the first screen, and a full pricing page with a package a visitor builds themselves. It is live. You can open it and check every claim on this page against it.
It launched recently, so we are not going to quote you a results figure we have not measured. What we can show you is the build, and the thinking behind it in nineteen articles written by the person who would build yours.
Charlie Norona builds them. You deal with him from the first conversation to launch and after it, not an account manager. That is also the limit on how many practices we take at once, and we would rather say so than pretend to be bigger.
The homepage. Credentials and the booking ask, above the fold.
What we have written
What we have written
No sign-up, no email gate, nothing to download. If it is useful, take it and use it, with us or without us.
Website design for accountants: winning clients beyond referrals
Start here. The overview this page is the commercial answer to.
Where accountancy clients actually come from in 2026
The referral ceiling, and what sits beyond it.
Why “we work with all businesses” costs your practice clients
Why a website that appeals to everyone converts almost nobody.
Should accountants publish their fees online?
Both sides of it, and what happens to enquiry quality either way.
Switching accountants: the page every practice is missing
The single page most practices are missing entirely.
“Accountant near me”: showing up when someone searches in Exeter
How local search actually decides who gets called.
Trust signals for accountancy firms: reviews, credentials and case studies
What a cautious buyer checks before they enquire.
How much should an accountancy practice spend on a website?
Real numbers, and what actually moves them.
Questions
Asked. Answered.
Have you built a website for an accountancy practice before?
Yes. The Wright Books is an AAT licensed practice in Exeter, and the site is live at wright-books.com, including the published pricing and the switching page. Our other published work is in commercial cleaning, recruitment, childcare and clothing, so you can see the range as well as the sector.
How much does a website for an accountancy practice cost?
It depends on how many service pages you need, whether you want a client portal, and whether the brand needs work first. We scope it to what you actually need and quote before anything starts, with no surprise costs. There is a detailed breakdown of the ranges and what moves them in our article on what a practice should spend.
Can you help with the compliance side?
We build the website and we are careful with the things that commonly cause problems, like how services and any fee information are presented. We are not compliance advisers, and anything that touches regulated advice should be signed off by someone who is. Your professional body's guidance always wins over ours.
Do you only work with practices in Devon?
No. We are based in Exeter and a good share of our clients are in Devon and the South West, but the work is remote-first and the process does not need us in the room. We work with practices across the UK.
Do we have to move away from our current host or software?
Not necessarily. We will tell you plainly whether what you have is worth keeping. If your current site is fundamentally sound and just needs the structure and content fixing, we will say that, and it is a much smaller job.
How long does it take?
Typically two to four weeks for a practice website, and inside a week if there is a genuine deadline. The thing that usually decides it is how quickly content and sign-off come back from your side.
Ready to grow your business?
Tell us what you need and you'll hear back within one working day. If you'd rather talk it through first, book a call.