Insights on web, SEO & growth
Plain-English thinking on web design, getting found online, and turning your digital presence into real enquiries.
Professional Services · 7 min read
Your accountancy website is a brochure. It should be a filter.
Most practice websites are built to welcome everyone, which is why the enquiries are wrong. Here's the difference between a site that answers questions and one that makes decisions for you.
Read article →Professional Services · 8 min read
Should accountants publish their fees online?
The case against publishing is sound and it answers the wrong question. Here's what silence actually costs a practice, and four ways to signal price without giving a quote.
Read article →SEO · 7 min read
“Accountant near me”: showing up when someone searches in Exeter
Almost nobody scrolls past the three practices in the map pack. Here's how local SEO for accountants actually works, and why it's a separate contest from ranking your website.
Read article →Professional Services · 8 min read
How much should an accountancy practice spend on a website?
A direct answer, the four things that actually drive the number, and the three-year view that matters more than the invoice. Written for people who run this analysis for a living.
Read article →Professional Services · 7 min read
The first five seconds: what makes a prospect trust an accountant's website
A prospective client decides whether your practice looks credible long before they read a word of your About page. Here are the nine signals they judge you on, and how to get every one of them right.
Read article →Professional Services · 7 min read
Client portals and trust signals for professional services firms
Emailing sensitive documents back and forth is slow and risky. Here's when a client portal is worth building, and the trust signals that turn a cautious visitor into an enquiry.
Read article →Professional Services · 8 min read
FCA financial promotions: what the rules mean for your website
If you're FCA-regulated, your website is a financial promotion. Here's a plain-English guide to what that means in practice, and the website mistakes that create compliance risk.
Read article →Professional Services · 7 min read
Website design for accountants: winning clients beyond referrals
Most accountancy practices grow on word of mouth until it stalls. Here's how a well-built website brings in the right clients, and filters out the ones you don't want.
Read article →Professional Services · 7 min read
Website design for mortgage brokers: from enquiry to application
A mortgage broker's website has to build trust fast, qualify enquiries, and stay the right side of the rules. Here's what actually works, and what quietly loses you clients.
Read article →Professional Services · 8 min read
Websites for professional services firms in Devon
Accountants, mortgage brokers, solicitors and advisers sell trust before they sell anything else. Here's what a professional services website in Devon needs to do, and where most fall short.
Read article →SEO · 6 min read
How to get your Devon business recommended by AI search
When someone asks ChatGPT or Google's AI for a good business in Devon, a handful get named. Here's how to make yours one of them: a practical, local AEO checklist.
Read article →Branding · 5 min read
A logo, or a brand? What Exeter & Devon businesses actually need
A logo is one piece of a brand, not the whole thing. Here's the difference, when each is worth paying for, and how to look consistent everywhere a customer finds you.
Read article →SEO · 6 min read
Google Business Profile: the local SEO win most Devon businesses miss
Your Google Business Profile decides whether you show up in the map pack when someone nearby searches. Here's how to set it up properly in about 30 minutes.
Read article →Web Design · 6 min read
Web design for Devon businesses: what actually gets you work
A practical guide to web design for Devon service businesses: what a website needs to do beyond looking nice, and how a local site turns nearby searches into enquiries.
Read article →Guides · 7 min read
How to choose a web designer in Exeter (2026 guide)
Hiring a web designer in Exeter? Here's how to tell a good one from a cheap one: the questions to ask, the red flags, and what actually matters for a local business.
Read article →Web Design · 4 min read
Website in a day: when fast is the right call
Sometimes you don't need a six-week build. You need to be online now. Here's when a focused, one-day website makes sense, and what you can realistically get.
Read article →Guides · 6 min read
How much does a website cost in the UK? (2026 guide)
What you can expect to pay for a business website in the UK, what actually drives the price, and how to get real value instead of just a cheap site.
Read article →SEO · 5 min read
What is AEO? Answer Engine Optimisation, explained
Search is changing. Here's how to get your business named by AI answer engines like ChatGPT and Google's AI overviews, not just ranked on page one.
Read article →SEO · 7 min read
How to get your business found on Google: a local SEO guide
A plain-English guide to local SEO for small businesses in Devon and the South West: how to show up when nearby customers search for what you do.
Read article →Web Design · 5 min read
7 signs it's time to redesign your website
If your website is slow, hard to use on mobile, or no longer brings in enquiries, it could be costing you customers. Here are the signs to watch for.
Read article →Performance · 4 min read
Why a fast website wins you more customers
A slow site quietly costs you enquiries every day. Here's what speed really means, why it matters for local businesses, and how to tell if yours is too slow.
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